Modeling reward expiry for loyalty programs in a competitive market

标题
Modeling reward expiry for loyalty programs in a competitive market
作者
关键词
Loyalty programs, Iterative algorithm, Multinomial logit models, Game theory, Reward expiry, Marketing-operations interface
出版物
INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS
Volume 193, Issue -, Pages 352-364
出版商
Elsevier BV
发表日期
2017-08-05
DOI
10.1016/j.ijpe.2017.08.001

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