Leveraging Social Media Advertising to Foster Female Consumers’ Empowerment and Engagement: The Role of Regulatory Mode

Sociomaterial influence on social media: exploring sexualised practices of influencers on Instagram

(2023) Hélène Bussy-Socrate et al.   Information Technology & People

What’s not to like? Negations in brand messages increase consumer engagement

(2022) Todd Pezzuti et al.   JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

How regulatory focus–mode fit impacts variety‐seeking

(2022) Thuy Pham et al.   JOURNAL OF CONSUMER PSYCHOLOGY

Made by her vs. him: Gender influences in product preferences and the role of individual action efficacy in restoring social equalities

(2022) Benedikt Schnurr et al.   JOURNAL OF CONSUMER PSYCHOLOGY

Co‐brand partnerships making space for the next black girl: Backlash in social justice branding

(2021) Debra C. Smith et al.   PSYCHOLOGY & MARKETING

Power and the Tweet: How Viral Messaging Conveys Political Advantage

(2021) Kellie Crow et al.   JOURNAL OF PUBLIC POLICY & MARKETING

Developing creative service ideas through hotel customer engagement for open innovation: Focused on empowerment and motivation processes

(2021) Hakseung Shin et al.   International Journal of Hospitality Management

When, for whom and why expanding single-option offerings creates value: locomotion fit from choice between options

(2021) Frank Mathmann et al.   EUROPEAN JOURNAL OF MARKETING

The role of art infusion in enhancing pro-environmental luxury brand advertising

(2021) Sara Quach et al.   Journal of Retailing and Consumer Services

How consumers subvert advertising through rhetorical institutional work

(2021) Karen Middleton et al.   PSYCHOLOGY & MARKETING

Influence of Consumers’ Temporary Affect on Ad Engagement: A Computational Research Approach

(2021) Xinyu Lu et al.   JOURNAL OF ADVERTISING

Social media empowerment in social movements: power activation and power accrual in digital activism

(2018) Carmen Leong et al.   EUROPEAN JOURNAL OF INFORMATION SYSTEMS

Gender Similarities and Differences

(2013) Janet Shibley Hyde   Annual Review of Psychology