The Stickiness of Category Labels: Audience Perception and Evaluation of Producer Repositioning in Creative Markets

标题
The Stickiness of Category Labels: Audience Perception and Evaluation of Producer Repositioning in Creative Markets
作者
关键词
-
出版物
MANAGEMENT SCIENCE
Volume -, Issue -, Pages -
出版商
Institute for Operations Research and the Management Sciences (INFORMS)
发表日期
2023-11-06
DOI
10.1287/mnsc.2021.02070

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