Why retail firms commonly get only halfway through channel integration with online channels

Defining online to offline (O2O): a systematic approach to defining an emerging business model

(2022) Philip Tin Yun Lee et al.   Internet Research

Designing a seamless shopping journey through omnichannel retailer integration

(2022) Helen Cocco et al.   JOURNAL OF BUSINESS RESEARCH

Exploring the Competitive Dimension of Omnichannel Retailing

(2021) M. Serkan Akturk et al.   MANAGEMENT SCIENCE

Cannibalization and competition effects on a manufacturer's retail channel strategies: Implications on an omni-channel business model

(2018) Jae-Cheol Kim et al.   DECISION SUPPORT SYSTEMS

The impact of channel integration on consumer responses in omni-channel retailing: The mediating effect of consumer empowerment

(2018) Min Zhang et al.   Electronic Commerce Research and Applications

Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of Groupon

(2018) Hui Li et al.   MANAGEMENT SCIENCE

Digital Business Strategy: Toward a Next Generation of Insights

(2017) Anandhi Bharadwaj et al.   MIS QUARTERLY

The Emergence of Self-Organizing E-Commerce Ecosystems in Remote Villages of China: A Tale of Digital Empowerment for Rural Development

(2016) Carmen Leong et al.   MIS QUARTERLY

Introduction to the Special Issue Information Technology in Retail: Toward Omnichannel Retailing

(2014) Wojciech Piotrowicz et al.   INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE

Drivers and Technology-Related Obstacles in Moving to Multichannel Retailing

(2014) Julie Lewis et al.   INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE