How Do Customers React to Technology in the Hospitality and Tourism Industry?

Growing scientific attention to technology has led to new guidelines for comprehending consumers' experiences with the technology. Understanding the relationship between technology and consumers is crucial for advancing thought as well as practice in this subject. This study aims to look at the origins, significant subjects, scientific advances, and future advancements in customer reactions to technological research. To accomplish this aim, we ran analysis in R with the visualization tools VOSviewer and Biblioshiny in order to conduct a bibliometric study. Employing the Boolean strategy, journal articles were obtained from the Scopus database up to August 17, 2022. This research looked at customer reactions to technology literature from various angles, including citations, journals, keywords, and geographies. Then, bibliographic coupling, co-citation, and co-occurrence analysis were carried out. The analysis showed how customer reactions to technology literature have changed over the past 2 decades. This study provided insight into the role of technology adoption and COVID-19 in customer reactions to technology, and identified potential and constraints in this area.

Automated summary

Growing scientific attention to technology has prompted the development of new guidelines for understanding consumers' experiences with technology. This study examines the origins, key themes, scientific advancements, and future developments in customer reactions to technological research. Using bibliometric analysis with R and visualization tools VOSviewer and Biblioshiny, journal articles were collected from the Scopus database up to August 17, 2022. The analysis explored various aspects of customer reactions to technology literature, including citations, journals, keywords, and geographic distribution. The findings highlight the changing trends in customer reactions to technology literature over the past two decades and shed light on the role of technology adoption and COVID-19 in shaping customer reactions to technology.