Cool brands and hot attachments: their effect on consumers’ willingness to pay more

Is coolness important to luxury hotel brand management? The linking and moderating mechanisms between coolness and customer brand engagement

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How and when brand coolness transforms product quality judgments into positive word of mouth and intentions to buy/use

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The role of brand coolness in the masstige co-branding of luxury and mass brands

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Psychological Underpinnings of Brands

(2020) Richard P. Bagozzi et al.   Annual Review of Psychology

Capturing “cool”: Measures for assessing coolness of technological products

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Sources of Method Bias in Social Science Research and Recommendations on How to Control It

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