Physimorphic vs. Typographic logos in destination marketing: Integrating destination familiarity and consumer characteristics

标题
Physimorphic vs. Typographic logos in destination marketing: Integrating destination familiarity and consumer characteristics
作者
关键词
-
出版物
TOURISM MANAGEMENT
Volume 92, Issue -, Pages 104544
出版商
Elsevier BV
发表日期
2022-04-16
DOI
10.1016/j.tourman.2022.104544

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