A community-based approach to identify the most influential nodes in social networks

One of the important issues concerning the spreading process in social networks is the influence maximization. This is the problem of identifying the set of the most influential nodes in order to begin the spreading process based on an information diffusion model in the social networks. In this study, two new methods considering the community structure of the social networks and influence-based closeness centrality measure of the nodes are presented to maximize the spread of influence on the multiplication threshold, minimum threshold and linear threshold information diffusion models. The main objective of this study is to improve the efficiency with respect to the run time while maintaining the accuracy of the final influence spread. Efficiency improvement is obtained by reducing the number of candidate nodes subject to evaluation in order to find the most influential. Experiments consist of two parts: first, the effectiveness of the proposed influence-based closeness centrality measure is established by comparing it with available centrality measures; second, the evaluations are conducted to compare the two proposed community-based methods with well-known benchmarks in the literature on the real datasets, leading to the results demonstrate the efficiency and effectiveness of these methods in maximizing the influence spread in social networks.