Warmth or competence: Brand anthropomorphism, social exclusion, and advertisement effectiveness

Perceived brand authenticity and social exclusion as drivers of psychological brand ownership

(2021) Vikas Kumar et al.   Journal of Retailing and Consumer Services

Do you bear to reject them? The effect of anthropomorphism on empathy and consumer preference for unattractive produce

(2021) Tong Chen et al.   Journal of Retailing and Consumer Services

The rise of the grocerant: Patrons’ in-store dining experiences and consumption behaviors at grocery retail stores

(2021) Sunny Ham et al.   Journal of Retailing and Consumer Services

Waiting for a download: The effect of congruency between anthropomorphic cues and shopping motivation on consumer patience

(2021) Siyun Chen et al.   PSYCHOLOGY & MARKETING

A meta-analytic investigation of consumer response to anthropomorphic appeals: The roles of product type and uncertainty avoidance

(2020) Franklin Velasco et al.   JOURNAL OF BUSINESS RESEARCH

Word-of-mouth generation and brand communication strategy

(2017) Andreia Gabriela Andrei et al.   INDUSTRIAL MANAGEMENT & DATA SYSTEMS