Service brand coolness in the construction of brand loyalty: A self-presentation theory approach

标题
Service brand coolness in the construction of brand loyalty: A self-presentation theory approach
作者
关键词
Brand coolness, Service brands, Communal–brand connection, Brand loyalty, Self-presentation
出版物
Journal of Retailing and Consumer Services
Volume 65, Issue -, Pages 102876
出版商
Elsevier BV
发表日期
2022-01-09
DOI
10.1016/j.jretconser.2021.102876

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