4.7 Article

Sustainable society via complexity analysis of the relationship between virtual game reward mechanism and addiction

期刊

SUSTAINABLE CITIES AND SOCIETY
卷 81, 期 -, 页码 -

出版社

ELSEVIER
DOI: 10.1016/j.scs.2022.103842

关键词

Sustainable society; Complexity analysis; Reward mechanism; Strategy game addiction; Virtual game; Industry 4; 0

资金

  1. National Natural Science Foundation of China [61775175, 61771378, 61601355, 62071359]
  2. Key Research and Development Program of Shaanxi Province-Key Industry Innovation Chain (Group) [2019ZDLGY10-06]

向作者/读者索取更多资源

As of January 2021, the integration of virtual and reality is a characteristic of the current social pattern, with nearly 60% of the global population being active internet users. When it comes to sustainable cities and society, it is crucial to incorporate the factors of the virtual world in the era of Industry 4.0. Multiplayer Online Games (MOGs) serve as experimental environments for social science, but require a sufficient number of players to maintain virtual ecology. Research has shown that random rewards are more effective in cultivating player habits than fixed rewards.
As of January 2021, nearly 60% of the global population are active internet users, which means that the current social pattern presents an integration of virtual and reality under the rapid progress of urbanization. Current solutions for sustainable cities and society should combined the factors of virtual world in era of Industry 4.0. Multiplayer Online Games (MOGs) are increasingly used as an experimental environment for social science. However, the premise is that there must be enough game players to maintain virtual ecology. Therefore, we use Nova Empire to perform a complexity analysis of the relationship between virtual game reward mechanism and addiction. Specifically, we have tracked 1,800 players for 3 years, which verifies that random reward is easier to cultivate player's habits than fixed reward. Furthermore, we divide the reward into fixed interval schedule, fixed ratio schedule and random schedule. Gaming data of 3,670 players in September 2021 are used for correlation and regression analysis, which perform fine-grained analyses of the significance of different reward on online time in different stages. Finally, a series of suggestions are proposed for policy maker to promote sustainability based on the complexity analysis results and consistency of Nova Empire with real society.

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