4.4 Article

European consumers' valuation for hybrid meat: Does information matter?

期刊

APPLIED ECONOMIC PERSPECTIVES AND POLICY
卷 45, 期 1, 页码 44-62

出版社

WILEY
DOI: 10.1002/aepp.13283

关键词

consumer; European countries; hybrid meat; information provision; willingness to pay

向作者/读者索取更多资源

This study investigates the impact of different information messages on British, Spanish, and Danish consumers' willingness to pay for hybrid meat. The results show that consumers are generally not willing to pay a premium for these new products, and the consumer valuation for hybrid meat is strongly influenced by the type of information provided and consumer characteristics.
This study investigates for the first time how the use of different information messages (i.e., health, sensory, and convenience benefits) about hybrid meat shapes British, Spanish, and Danish consumers' willingness to pay (WTP) for such products. Hybrid meats are products whereby a proportion of the meat has been replaced by plant-based proteins. Using a choice experiment (CE) involving hybrid burgers that vary across four attributes (i.e., ingredient, fat content, Carbon Trust label, and price), our results show that consumers are generally not yet willing to pay a premium for such new products. Furthermore, we found that consumer valuation for hybrid burgers strongly depends on the type of information provided and consumer characteristics. These findings provide useful guidelines on how information can be used in communicating the nature of the hybrid meats to the public in a cross-country context.

作者

我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。

评论

主要评分

4.4
评分不足

次要评分

新颖性
-
重要性
-
科学严谨性
-
评价这篇论文

推荐

Article Food Science & Technology

Enabling sustainable plant-forward transition: European consumer attitudes and intention to buy hybrid products

Marija Banovic, Ada Maria Barone, Daniele Asioli, Simona Grasso

Summary: The study suggests that hybrid products could be a crucial driver for enabling a successful transition towards plant-forward diets, as the meat element and consumers' affinity towards meat in these products may facilitate the acceptance of more sustainable alternatives. Sensory perceptions play a major role in mediating the effect of consumers' attitudes on intention to buy hybrid products, while environmental self-identity and health consciousness have minimal impact on consumer attitudes towards hybrid products. Hybrid products offer a strategy that combines the pleasurable sensory characteristics of meat with the healthiness and sustainability benefits of plant-based alternatives, supporting a nuanced transition in diets.

FOOD QUALITY AND PREFERENCE (2022)

Article Food Science & Technology

Effect of information on consumers' sensory evaluation of beef, plant-based and hybrid beef burgers

Simona Grasso, Agnese Rondoni, Rehana Bari, Rachel Smith, Natalia Mansilla

Summary: The study found that consumers are positive towards hybrid meat products, believing that they can effectively reduce meat consumption without compromising on sensory quality, and can serve as a transitional product towards a more plant-based diet.

FOOD QUALITY AND PREFERENCE (2022)

Article Food Science & Technology

Consumer co-creation of hybrid meat products: A cross-country European survey

Simona Grasso, Daniele Asioli, Rachel Smith

Summary: This study investigated the acceptance and perception of hybrid meat products among consumers, and found that consumers across countries prefer hybrid meat products with plant-based ingredients and nutritional claims. Hybrid meat products and plant-based meat-free alternatives were considered healthier, more ethical, and more environmentally friendly compared to meat products.

FOOD QUALITY AND PREFERENCE (2022)

Article Food Science & Technology

In vitro bioaccessibility of alpha-linolenic acid in chicken sausages as affected by flaxseed oil incorporation method

Zara Bolger, Simona Grasso, Nigel Brunton, Aidan P. Moloney, Ruth Hamill, Frank J. Monahan

Summary: This study investigated the effect of different oil incorporation methods on the bioaccessibility of alpha-linolenic acid (ALA) in chicken sausages. The results showed that freeze-dried encapsulated oil and freeze-dried encapsulated oil cross-linked with genipin had higher bioaccessibility of ALA compared to the other oil incorporation methods. Microstructural differences between formulations may account for the differences in bioaccessibility.

LWT-FOOD SCIENCE AND TECHNOLOGY (2022)

Article Food Science & Technology

The best of both worlds? Challenges and opportunities in the development of hybrid meat products from the last 3 years

Simona Grasso, Gulden Goksen

Summary: Due to sustainability, health, and welfare concerns, there is growing interest in developing flexible eating patterns that incorporate more plant-based choices. Hybrid meat products, which combine plant and animal ingredients in varying proportions, have emerged as an alternative to traditional meat products, offering both a familiar meaty taste and texture and additional nutritional benefits from plants. This review focuses on recent developments in the manufacturing, research, and marketing of hybrid meat products, and also explores the use of alternative protein sources and processing methods.

LWT-FOOD SCIENCE AND TECHNOLOGY (2023)

Article Food Science & Technology

Defining upcycled food: The dual role of upcycling in reducing food loss and waste

Jessica Aschemann-Witzel, Daniele Asioli, Marija Banovic, Maria Angela Perito, Anne Odile Peschel, Violeta Stancu

Summary: Food loss and waste contribute significantly to greenhouse gas emissions and depletion of natural resources. Upcycling, a new concept in combating food loss and waste, offers potential solutions by enhancing the value of wasted ingredients. However, not all products labeled as "upcycled food" truly fulfill the resource-saving and value-adding promise of upcycling, highlighting the need for clear definitions and consumer education.

TRENDS IN FOOD SCIENCE & TECHNOLOGY (2023)

Article Food Science & Technology

Consumers' valuation for low-carbon emission and low-saturated fat butter

D. Asioli, X. Zhou, A. Halmemies-Beauchet-Filleau, D. I. Givens, A. Rondoni, A. M. Turpeinen

Summary: This study investigates Finnish consumers' preferences for butter produced from cows fed with lipid-rich rapeseed feed and their willingness to pay a premium price for it. The study shows that one-third of consumers are willing to pay a higher price for butter derived from milk produced by cows fed with rapeseed feed, and younger, more educated consumers tend to prefer this type of butter.

FOOD QUALITY AND PREFERENCE (2023)

Article Food Science & Technology

Comparison of different ways of handling consumer segments using L-shape data

Quoc Cuong Nguyen, Daniele Asioli, Paula Varela, Tormod Naes

Summary: This study compares different approaches for handling consumer segmentation in L-shape data in Norway. The study collected three blocks of data including sensory properties, liking ratings, and consumer attributes, and analyzed them using two different approaches. The methods were compared in terms of interpretations, flexibility, and outcomes, and methodological implications, recommendations, and future research avenues were discussed.

JOURNAL OF SENSORY STUDIES (2023)

Article Agriculture, Multidisciplinary

Effect of different botanically-diverse diets on the fatty acid profile, tocopherol content and oxidative stability of beef

Michelle Kearns, Jean-Christophe Jacquier, Sabine M. Harrison, Raquel Cama-Moncunill, Tommy M. Boland, Helen Sheridan, Alan K. Kelly, Simona Grasso, Frank J. Monahan

Summary: This study found that feeding steers a botanically-diverse diet consisting of six plant species can increase the n-3 fatty acid and polyunsaturated fatty acid concentration in beef, thereby affecting the susceptibility of cooked beef to oxidation.

JOURNAL OF THE SCIENCE OF FOOD AND AGRICULTURE (2023)

Article Food Science & Technology

Consumer understanding of upcycled foods - Exploring consumer-created associations and concept explanations across five countries

Jessica Aschemann-Witzel, Daniele Asioli, Marija Banovic, Maria Angela Perito, Anne Odile Peschel

Summary: This study explores the associations and attitudes of consumers towards upcycled food and different benefit framings through a survey of consumers in five European countries. The results show that consumers have mostly positive associations towards upcycled food, but there are also negative associations. Concrete presentation reduces negative associations. A climate framing of upcycled food leads to associations of innovation and environment.

FOOD QUALITY AND PREFERENCE (2023)

Article Horticulture

Valorization Potential of Tomato (Solanum lycopersicum L.) Seed: Nutraceutical Quality, Food Properties, Safety Aspects, and Application as a Health-Promoting Ingredient in Foods

Manoj Kumar, Deepak Chandran, Maharishi Tomar, Deep Jyoti Bhuyan, Simona Grasso, Amanda Gomes Almeida Sa, Bruno Augusto Mattar Carciofi, Radha, Sangram Dhumal, Surinder Singh, Marisennayya Senapathy, Sushil Changan, Abhijit Dey, Ravi Pandiselvam, Dipendra Kumar Mahato, Ryszard Amarowicz, Sureshkumar Rajalingam, Marthandan Vishvanathan, Lejaniya Abdul Kalam Saleena, Mohamed Mekhemar

Summary: This review discusses the nutritional profile and functional food properties of tomato seeds, as well as their application as a functional food ingredient and recent research updates.

HORTICULTURAE (2022)

暂无数据