How, why, and when disclosure type matters for influencer marketing

标题

作者

关键词

Influencer marketing, Instagram, Disclosure, Advertising transparency, Multiple product endorsement

出版物

Volume -, Issue -, Pages -

出版商

Elsevier BV

发表日期

2021-10-22

DOI

10.1016/j.ijresmar.2021.09.006

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