Cross-national differences in big data analytics adoption in the retail industry

标题
Cross-national differences in big data analytics adoption in the retail industry
作者
关键词
Big data analytics, Technology adoption, Diffusion of innovations model, Cross-national differences, Retail industry
出版物
Journal of Retailing and Consumer Services
Volume 64, Issue -, Pages 102827
出版商
Elsevier BV
发表日期
2021-11-15
DOI
10.1016/j.jretconser.2021.102827

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