The moderating impact of taste award on the interplay between perceived taste, perceived quality and brand trust

标题
The moderating impact of taste award on the interplay between perceived taste, perceived quality and brand trust
作者
关键词
Perceived taste, Perceived quality, Brand trust, Willingness to buy, Taste award, Cue-utilization theory, Stimulus-organism-response theory
出版物
Journal of Retailing and Consumer Services
Volume 63, Issue -, Pages 102698
出版商
Elsevier BV
发表日期
2021-07-31
DOI
10.1016/j.jretconser.2021.102698

向作者/读者发起求助以获取更多资源

Reprint

联系作者

Find the ideal target journal for your manuscript

Explore over 38,000 international journals covering a vast array of academic fields.

Search

Create your own webinar

Interested in hosting your own webinar? Check the schedule and propose your idea to the Peeref Content Team.

Create Now