Examining the direct and interaction effects of picture color cues and textual cues related to color on accommodation-sharing platform rental purchase

标题
Examining the direct and interaction effects of picture color cues and textual cues related to color on accommodation-sharing platform rental purchase
作者
关键词
Cue utilization theory, Cue consistency, Textual cues related to color, Picture color cues, Accommodation-sharing platform, Rental purchase
出版物
International Journal of Hospitality Management
Volume 99, Issue -, Pages 103066
出版商
Elsevier BV
发表日期
2021-09-07
DOI
10.1016/j.ijhm.2021.103066

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