When limited edition packages backfire: The role of emotional value, typicality and need for uniqueness

The power of emotional value: Exploring the effects of values on green product consumer choice behavior

(2017) Shamila Nabi Khan et al.   JOURNAL OF CLEANER PRODUCTION

Package Graphic Design: Investigating the Variables that Moderate Consumer Response to Atypical Designs

(2014) Franck Celhay et al.   JOURNAL OF PRODUCT INNOVATION MANAGEMENT

Seeking the Ideal Level of Design Newness: Consumer Response to Radical and Incremental Product Design

(2013) Ruth Mugge et al.   JOURNAL OF PRODUCT INNOVATION MANAGEMENT

Brand-Specific Design Effects: Form and Function

(2013) Janell D. Townsend et al.   JOURNAL OF PRODUCT INNOVATION MANAGEMENT

Consumer perceptions of cigarette pack design in France: a comparison of regular, limited edition and plain packaging

(2011) Karine Gallopel-Morvan et al.   TOBACCO CONTROL

Reference Groups and Product Line Decisions: An Experimental Investigation of Limited Editions and Product Proliferation

(2010) Wilfred Amaldoss et al.   MANAGEMENT SCIENCE