This Way Up: The Effectiveness of Mobile Vertical Video Marketing

Triggering effects of mobile video marketing in nature tourism: Media richness perspective

(2019) Ari Alamäki et al.   INFORMATION PROCESSING & MANAGEMENT

The Effort Paradox: Effort Is Both Costly and Valued

(2018) Michael Inzlicht et al.   TRENDS IN COGNITIVE SCIENCES

Estimation of indirect effect when the mediator is a censored variable

(2017) Jian Wang et al.   STATISTICAL METHODS IN MEDICAL RESEARCH

The effects of product involvement and impulse buying on purchase intentions in mobile text advertising

(2014) Dimitris A. Drossos et al.   Electronic Commerce Research and Applications

Estimating and Testing Mediation Effects with Censored Data

(2011) Lijuan Wang et al.   STRUCTURAL EQUATION MODELING-A MULTIDISCIPLINARY JOURNAL

Comparing reading speed for horizontal and vertical English text

(2010) Deyue Yu   JOURNAL OF VISION