Cuteness or Coolness—How Does Different Anthropomorphic Brand Image Accelerate Consumers’ Willingness to Buy Green Products?

Moving Low-Carbon Transportation in Xinjiang: Evidence from STIRPAT and Rigid Regression Models

(2016) Jiefang Dong et al.   Sustainability

Revisiting the Effect of Anthropomorphizing a Social Cause Campaign

(2015) Lisa A. Williams et al.   PLoS One

Capturing “cool”: Measures for assessing coolness of technological products

(2013) S. Shyam Sundar et al.   INTERNATIONAL JOURNAL OF HUMAN-COMPUTER STUDIES

Factors influencing sustainable consumption behaviors: a survey of the rural residents in China

(2013) Ping Wang et al.   JOURNAL OF CLEANER PRODUCTION

An empirical investigation of green purchase behaviour among the young generation

(2013) Maturos Kanchanapibul et al.   JOURNAL OF CLEANER PRODUCTION

What affects green consumer behavior in China? A case study from Qingdao

(2013) Hui-hui Zhao et al.   JOURNAL OF CLEANER PRODUCTION

Attitudinal inconsistency toward organic food in relation to purchasing intention and behavior

(2012) Shih‐Jui Tung et al.   British Food Journal