Article
Green & Sustainable Science & Technology
Chenyu Gu, Shiyu Liu, Subai Chen
Summary: Current research on consumer behavior of green advertising mainly focuses on advertising attitude and consumer behavior, with few studies exploring consumers' behavior after green consumption. This study examines the licensing effect of green advertising through environmental protection cognition and advertising appeal. The findings show that the licensing effect is applicable in the Chinese consumption context and only exists in individuals with low environmental protection cognition. Moreover, rational advertising appeal can effectively prevent the licensing effect. This research expands the research scope of green advertising and provides new insights for the study of consumer behavior in green advertising, with practical implications for green advertising practice.
Article
Business
Young Kyu Kim, Mark Yi-Cheon Yim, Eunjin (Anna) Kim, William Reeves
Summary: This study conducted four empirical studies to investigate the impact of claim specificity and benefit appeals on consumer engagement in green advertising on social media. It was found that using other-benefit appeals in combination with abstract message claims leads to more positive consumer engagement, and self-enhancement motivates consumers to engage with green product advertising messages. Furthermore, the study highlights the moderating effect of consumers' self-construal level on the interaction between claim specificity and benefit appeals type in social media consumer engagement.
JOURNAL OF RESEARCH IN INTERACTIVE MARKETING
(2021)
Article
Mathematics, Interdisciplinary Applications
Junjie Ma, Wenchao Yu, Shuxia Li, Linghong Zhang, Shaobin Zang
Summary: This paper developed a two-echelon green supply chain model and analyzed the impact of consumer environmental awareness, product green level, and risk attitude on supply chain decision-making. The study found that increasing consumer environmental awareness benefits supply chain members in obtaining more profits, while improving demand forecast accuracy is essential to minimize risks and losses caused by uncertainty.
Review
Ecology
Juana Castro Santa, Stefan Drews
Summary: Green advertising aims to promote environmentally friendly products and increase sales. This study examines the psychological processes and influences of green advertising on consumers within an advertising framework. The analysis considers the information conveyed through verbal and non-verbal cues, the factors influencing consumers' attention, and their cognitive and emotional responses. Five main heuristics are found to drive consumer responses to green advertising. The study discusses how these heuristics can create barriers to necessary changes in consumption and suggests policies to overcome adverse effects and promote positive outcomes.
ECOLOGICAL ECONOMICS
(2023)
Article
Computer Science, Interdisciplinary Applications
Zhibing Liu, Chi Zhou, Jie Liu, Xuejun Zhou
Summary: This study examines the risks associated with implementing a green strategy in enterprises, particularly in relation to the uncertainty in demand for green products and competition from non-green products. It explores how the reliability level of serving the market and the profit risk level of the retailer influence decision-making and potential profits for both the retailer and supplier. The research highlights the importance of proper RLSM and PRLR in accelerating the retailer's green product operation strategy.
COMPUTERS & INDUSTRIAL ENGINEERING
(2021)
Article
Engineering, Chemical
Dan Cao, Jin Li, Gege Liu, Ran Mei
Summary: This study investigates the impact of decentralization encroachment on green innovation and profitability in a dual-channel green supply chain composed of a manufacturer and a retailer. The findings reveal that decentralization improves green innovation, achieves a win-win situation for both parties, reduces environmental damage, and increases social welfare.
Article
Green & Sustainable Science & Technology
Woohyuk Kim, Seunghee Cha
Summary: The study found positive relationships between the attractiveness, informativity, and reliability of green advertising and purchase intention, as well as identified the moderating role of consumer innovativeness in those relationships. These findings have important implications for marketing, especially for the development of green advertising strategies.
Article
Green & Sustainable Science & Technology
Ziyuan Sun, Xiao Sun, Wei Wang, Wenjiao Wang
Summary: This paper studies the impact of green merger and acquisition (GMA) on corporate environmental investment strategies. The results show that GMA promotes corporate environmental investment and encourages source reduction strategies, which are mediated by bank loans and positively moderated by retail investor attention and information transparency. This positive effect is only seen in enterprises facing low media pressure or high-intensity government regulation. Additionally, GMA can enhance green innovation through source reduction strategies. This paper provides new evidence on whether and how GMA promotes corporate green transition from a new perspective.
JOURNAL OF CLEANER PRODUCTION
(2023)
Article
Green & Sustainable Science & Technology
Jianming Wang, Ayong Li
Summary: Green advertising is crucial for companies to conduct marketing activities, with studies showing that consumers' responses to green advertising are mainly influenced by the usefulness, attractiveness, and truthfulness of green ad information. Research also indicates that consumers' perceived quality of green advertising information directly impacts their responses to green advertising, with green competence trust and green value trust playing a mediating role in the process.
Article
Green & Sustainable Science & Technology
Qingchun Meng, Yingtong Wang, Zheng Zhang, Yongyi He
Summary: Green innovation plays a critical role in the development of green supply chains. Governments often provide targeted innovation subsidies to encourage enterprises to implement green innovation. Game analysis suggests that subsidizing the core manufacturer at the supply chain level can stimulate the entire chain, leading to environmental, economic, and social benefits. The government is more inclined to subsidize manufacturers as subsidies for green innovation increase and the proportion of green consumers grows.
JOURNAL OF CLEANER PRODUCTION
(2021)
Article
Green & Sustainable Science & Technology
Dat Duy Nguyen
Summary: In recent years, environmental degradation has worsened, especially in developing nations, due to excessive economic expansion. Many countries have devised plans to protect the environment and reduce harmful human impacts. The most powerful strategy for environmental protection is the transition to using green products.
Article
Business
Lijie Zhou, Fei Xue
Summary: This study examines the effects of visual themes and view perspectives on users' visual attention to brand posts on Instagram, as well as the impact on brand attitude and recognition. Findings suggest that the effective use of visual strategies can lead to more positive responses toward the brand. Brand recognition is positively influenced by fixation frequency but not by fixation duration, indicating the importance of visual attention in branding on social media platforms like Instagram.
JOURNAL OF RESEARCH IN INTERACTIVE MARKETING
(2021)
Article
Business
Jinhee Lee, Eric Haley
Summary: This study segments US green consumers into six distinct segments based on their personal, social, and environmental motivations for purchasing pro-environmental products. The study finds that green consumers with strong environmental motivations have higher knowledge about pro-environmental products, use a greater variety of such products, and have less skepticism and more positive attitudes towards pro-environmental advertising.
INTERNATIONAL JOURNAL OF ADVERTISING
(2022)
Article
Mathematics, Interdisciplinary Applications
Meng Qi
Summary: The Green Credit Guidelines have a positive impact on the investment efficiency of heavily polluting companies, with a more significant effect in regions with a better financial ecological environment.
Article
Mathematics, Interdisciplinary Applications
Xiaoxiao Zhou, Lu Wang, Juntao Du
Summary: There is an inverted U-shaped relationship between China's institutional environment and its green growth, where the environment can initially promote growth but may eventually inhibit it if unchanged. The cultural subenvironment plays a greater role in green growth than the governmental and legal subenvironments, approaching an overall impact.
Article
Computer Science, Artificial Intelligence
Guangyu Zou, Jiafu Tang, Levent Yilmaz, Xiangyu Kong
Summary: This study introduces a Double Deep Q Network (DQN) based reinforcement learning framework to improve order dispatching on online food ordering platforms. By communicating with an O2O simulation model, the framework gradually tests and learns order dispatching policies. Experimental results demonstrate the effectiveness and efficiency of the proposed method.
APPLIED INTELLIGENCE
(2022)
Article
Computer Science, Interdisciplinary Applications
Guangyu Zou, Ming Gao, Jiafu Tang, Levent Yilmaz
Summary: This paper studies the complex adaptive dynamics of O2O platforms and evaluates different order delivery strategies using a multi-agent model. The experimental results show that the TSP-based delivery strategy is more efficient and the larger load capacity of couriers improves the order completion rate.
JOURNAL OF SIMULATION
(2023)