Testing branding techniques on species common names to improve their fundraising profile for conservation

Many IUCN red list species have names that evoke negative emotions

(2020) Emily A. Gregg et al.   HUMAN DIMENSIONS OF WILDLIFE

Preferences for different flagship types in fundraising for nature conservation

(2020) Piia Lundberg et al.   BIOLOGICAL CONSERVATION

Recurrent neural network reveals overwhelming sentiment against 2017 review of US monuments from humans and bots

(2020) Caitlin McDonough MacKenzie et al.   Conservation Letters

The effect of knowledge, species aesthetic appeal, familiarity and conservation need on willingness to donate

(2019) P. Lundberg et al.   ANIMAL CONSERVATION

The criterion validity of willingness to pay methods: A systematic review and meta-analysis of the evidence

(2019) Lucy Kanya et al.   SOCIAL SCIENCE & MEDICINE

Sentiment analysis as a measure of conservation culture in scientific literature

(2019) Robert J. Lennox et al.   CONSERVATION BIOLOGY

Crowdfunding biodiversity conservation

(2018) E. Gallo-Cajiao et al.   CONSERVATION BIOLOGY

Why do people donate to conservation? Insights from a ‘real world’ campaign

(2018) Diogo Veríssimo et al.   PLoS One

Identifying ambassador species for conservation marketing

(2017) E.A. Macdonald et al.   Global Ecology and Conservation

The Confusion of Common Names: A Methodological Challenge

(2014) Sadie S. Stevens et al.   HUMAN DIMENSIONS OF WILDLIFE

Evaluating Conservation Flagships and Flagship Fleets

(2013) Diogo Veríssimo et al.   Conservation Letters

CROWDSOURCING A WORD-EMOTION ASSOCIATION LEXICON

(2012) Saif M. Mohammad et al.   COMPUTATIONAL INTELLIGENCE

What's in a Name? Do Species' Names Impact Student Support for Conservation?

(2012) Paul T. Karaffa et al.   HUMAN DIMENSIONS OF WILDLIFE

Common names of species, the curious case of Capra pyrenaica and the concomitant steps towards the ‘wild-to-domestic’ transformation of a flagship species and its vernacular names

(2011) Mathieu Sarasa et al.   BIODIVERSITY AND CONSERVATION

Toward a systematic approach for identifying conservation flagships

(2010) Diogo Verissimo et al.   Conservation Letters

Panel data methods for fractional response variables with an application to test pass rates

(2008) Leslie E. Papke et al.   JOURNAL OF ECONOMETRICS

Identification Keys, the “Natural Method,” and the Development of Plant Identification Manuals

(2008) Sara T. Scharf   JOURNAL OF THE HISTORY OF BIOLOGY