期刊
INFORMATION & MANAGEMENT
卷 58, 期 4, 页码 -出版社
ELSEVIER
DOI: 10.1016/j.im.2021.103453
关键词
Augmented reality; Sense of immersion; Product presence; Perceived realism; Attitude; Intention to reuse AR-based apps
The study found that consumers' behavioral intention towards AR-based apps is influenced by three cognitive factors: sense of immersion, product presence, and perceived realism. Perceived realism plays a significant role in encouraging consumers to adopt mobile shopping apps.
For e-retailers, optimizing their online presence is becoming crucial to stay competitive. Thanks to continuous technological development, particularly in terms of mobile networks and augmented reality (AR)?based apps, retailers are today able to commercialize their products anytime and anywhere. The aim of this study was to identify factors explaining people?s use and adoption of AR-based apps. Drawing upon the S-O-R framework, we propose a model that explains the intention to reuse AR-based apps. The results of a study involving 224 participants suggest that the relationship between perceived augmentation and consumers? behavioural intention is fostered by a mediation pattern combining three interrelated cognitive factors, namely, sense of immersion, product presence and perceived realism. The results reveal the importance of perceived realism to encourage adoption of this means of shopping by creating a favourable attitude towards mobile shopping, which, in turn, convinces consumers to reuse such shopping apps.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据