The Influence of Mixed Reality on Satisfaction and Brand Loyalty in Cultural Heritage Attractions: A Brand Equity Perspective

Practical Aspects for the Integration of 5G Networks and IoT Applications in Smart Cities Environments

(2019) Daniel Minoli et al.   WIRELESS COMMUNICATIONS & MOBILE COMPUTING

Experiencing immersive virtual reality in museums

(2019) Hyunae Lee et al.   INFORMATION & MANAGEMENT

Indicators for Assessing the Sustainability of Built Heritage Attractions: An Anglo-Chinese Study

(2018) Wei Ren et al.   Sustainability

When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications

(2017) Helena Van Kerrebroeck et al.   VIRTUAL REALITY

Enhancing Brand Equity Through Flow and Telepresence: A Comparison of 2D and 3D Virtual Worlds

(2017) Nah et al.   MIS QUARTERLY

The Role of Perceived Enjoyment in the Students’ Acceptance of an Augmented Reality Teaching Platform: a Structural Equation Modelling Approach

(2017) Alexandru BALOG et al.   Studies in Informatics and Control

Accessible Play in Everyday Spaces

(2016) Katie Seaborn et al.   ACM Transactions on Computer-Human Interaction

Enhancing learning and engagement through embodied interaction within a mixed reality simulation

(2016) Robb Lindgren et al.   COMPUTERS & EDUCATION

Return visits: a review of how Web site design can engender visitor loyalty

(2014) Dianne Cyr   JOURNAL OF INFORMATION TECHNOLOGY

Enhancing perceived interactivity through network externalities: An empirical study on micro-blogging service satisfaction and continuance intention

(2012) Ling Zhao et al.   DECISION SUPPORT SYSTEMS

Spatial Presence and Perceived Reality as Predictors of Motion-Based Video Game Enjoyment

(2012) Daniel M. Shafer et al.   PRESENCE-TELEOPERATORS AND VIRTUAL ENVIRONMENTS

Beyond virtual museums: Experiencing immersive virtual reality in real museums

(2010) Marcello Carrozzino et al.   JOURNAL OF CULTURAL HERITAGE

From 3D reconstruction to virtual reality: A complete methodology for digital archaeological exhibition

(2009) Fabio Bruno et al.   JOURNAL OF CULTURAL HERITAGE