Article
Hospitality, Leisure, Sport & Tourism
Tianyu Fu, Shuhao Li, Jie Xu, Min Liu, Guofu Chen
Summary: This study investigates how tour guide humor enhances tourists' positive word of mouth through perceived relationship investment, perceived wellness value, and trust in tour guides. The findings suggest that tour guide humor positively predicts tourists' positive word of mouth.
INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT
(2023)
Article
Hospitality, Leisure, Sport & Tourism
Yaoqi Li, Yaya Song, Mianqian Wang, Tzung-Cheng (T C) Huan
Summary: This study examines the de-stigmatization process of the occupation of tour guides in China, finding that tour guides' service quality significantly influences tourists' pro-tour guide tendency and tour guide stigma judgment, moderated by tourists' empathy. These conclusions contribute to the existing literature but may be limited by the context-specific experiments.
JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT
(2021)
Article
Green & Sustainable Science & Technology
Gum-Kwang Bae, Sang-Mook Lee, Bui-Kim Luan
Summary: This study aims to verify the causal relationship between the ESG attributes of food and beverage companies, trust, and word of mouth (WOM) as perceived by consumers visiting Jeju Island. The study used respondents who understand ESG management and selected a representative ESG management company in the food service business. A survey was conducted with 521 participants and data analysis was done using the IBM 24.0 program and AMOS 22.0 program. The results showed that environmental and social factors have a significant positive effect on brand trust, and these factors also play a critical role in WOM. Brand trust was found to have a significant positive effect on WOM.
Article
Hospitality, Leisure, Sport & Tourism
Lintje Sie, Shane Pegg, Kelly Virginia Phelan
Summary: The study found that many senior tourists derive various psychological benefits from travel, which linger with the traveler long after the trip has ended. Memorable experiences and perceived benefits were identified as mediators in the relationships between motivations or tour preferences and the life satisfaction of senior tourists.
JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT
(2021)
Article
Green & Sustainable Science & Technology
Jeanne Bessiere, Young-joo Ahn
Summary: This qualitative study investigates the process of DMZ storytelling created by tour guides, exploring the strategies and influences involved. The findings suggest that the relationships between the guide and tourists, the guide and the site, and the tourists and the site are key components in creating a memorable experience.
Article
Green & Sustainable Science & Technology
Jinsoo Hwang, Kyuhyeon Joo, Insin Kim
Summary: The objective of this study is to determine the role of Chinese tourists' shopping values in shaping their outcomes. Specifically, the study suggests that utilitarian and hedonic shopping values positively influence brand prestige, which further leads to higher well-being perceptions and brand preference. Additionally, well-being perceptions and brand preference have a positive impact on word-of-mouth. The study also explores the moderating role of country image in this model.
Article
Business
Teck Ming Tan, M. S. Balaji, Eeva-Liisa Oikarinen, Sari Alatalo, Jari Salo
Summary: This research demonstrates that providing exclusive brand offerings during brand recovery positively impacts brand relationship among betrayed customers. Brand attitude mediates the relationship between brand betrayal, positive word-of-mouth, and recommendation likelihood.
JOURNAL OF BUSINESS RESEARCH
(2021)
Article
Business
Lisa Monahan, Jennifer A. Espinosa, Jeff Langenderfer, David J. Ortinau
Summary: This paper introduces the concept of hate-acknowledging advertising (HAA) and finds that it can enhance ad credibility and brand trust, leading to positive word of mouth for polarizing brands.
JOURNAL OF BUSINESS RESEARCH
(2023)
Article
Psychology, Multidisciplinary
Manlin Liu, Jinzhe Yan
Summary: This study investigates the interrelationship between brand personality, brand love, and electronic word-of-mouth in the context of knowledge payment. The research finds that brand personality has a significant positive impact on brand love and that brand love also has a significant positive influence on electronic word-of-mouth. Moreover, the study reveals that brand experience sharing plays a positive role in regulating brand love and electronic word-of-mouth.
FRONTIERS IN PSYCHOLOGY
(2022)
Article
Hospitality, Leisure, Sport & Tourism
Tat-Huei Cham, Yet-Mee Lim, Marianna Sigala
Summary: This study investigates the influence of advertisements and social media communication on hospital brand image and brand trust formation before and after consumption of healthcare services by medical tourists. Findings show that advertisements and social media positively influence medical tourists' perception of hospital brand image, impacting their trust towards the hospital's brand.
INTERNATIONAL JOURNAL OF TOURISM RESEARCH
(2022)
Article
Psychology, Multidisciplinary
Jiayao Liu, Qingyun Xiong, Jianan Zhong
Summary: This study explores the influence of two subtypes of pride on consumers' creation of electronic word-of-mouth (eWOM). It finds that authentic pride promotes positive and constructive eWOM, while hubristic pride leads to negative and destructive eWOM.
FRONTIERS IN PSYCHOLOGY
(2022)
Article
Green & Sustainable Science & Technology
Junjie Gao, Younghwan Pan
Summary: This study explores tourists' experiences with smart tour guide system (STGS) and identifies the factors that influence these experiences. The findings show that approachability, visual, operability, function, and offline service significantly impact tourists' experiences, while interactivity has a minimal impact.
Article
Psychology, Multidisciplinary
Meng Na, Li Rong, Mohd Helmi Ali, Syed Shah Alam, Mohammad Masukujjaman, Khairul Anuar Mohd Ali
Summary: Smartphones play an increasingly essential role in people's daily lives. Understanding the factors that influence students' intention to buy smartphones can inform the development of technology-enhanced learning, while research on brand loyalty and experience is important for marketing strategies. This study investigates the effects of brand attributes on loyalty and word-of-mouth engagement in choosing smartphones in China, and identifies the mediating role of brand trust and brand love. The results provide theoretical and managerial implications for better customer and brand relationship management.
BEHAVIORAL SCIENCES
(2023)
Article
Green & Sustainable Science & Technology
Imran Khan, Mobin Fatma
Summary: The study aims to explore how consumer perceptions of CSR programs in Indian banking affect brand image, brand trust, and consumer word of mouth. A non-random sample technique was used and 328 valid responses were obtained. Confirmatory factor analysis (CFA) and structural equation modeling (SEM) were used to analyze the data. The study found that consumer perception of CSR positively and directly affects brand trust, and brand trust partially mediates the relationship between CSR and brand image and word of mouth. This research contributes to the CSR literature and examines the implications of CSR for marketing outcomes.
Article
Information Science & Library Science
Manu Bhandari, Shelly Rodgers, Po-Lin Pan
Summary: Research shows that brand feedback can have a significant impact on consumers when addressing brand-controlled and short-term issues, but it cannot replace long-term quality considerations. The study provides insights into the effects of online brand contributions and eWOM messages, as well as managerial suggestions for posting brand feedback in eWOM spaces.
TELEMATICS AND INFORMATICS
(2021)
Article
Environmental Sciences
Muhammad Asif, Arif Jameel, Abid Hussain, Jinsoo Hwang, Noman Sahito
INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH
(2019)
Article
Environmental Sciences
Muhammad Asif, Arif Jameel, Noman Sahito, Jinsoo Hwang, Abid Hussain, Faiza Manzoor
INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH
(2019)
Article
Green & Sustainable Science & Technology
Haoying Han, Noman Sahito, Thuy Van Thi Nguyen, Jinsoo Hwang, Muhammad Asif
Article
Environmental Sciences
Abid Hussain, Muhammad Asif, Arif Jameel, Jinsoo Hwang, Noman Sahito, Shahida Kanwel
INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH
(2019)
Article
Green & Sustainable Science & Technology
Thuy Van T. Nguyen, Haoying Han, Noman Sahito
Article
Green & Sustainable Science & Technology
Haoying Han, Thuy Van T. Nguyen, Noman Sahito
Article
Green & Sustainable Science & Technology
Arif Jameel, Muhammad Asif, Abid Hussain, Jinsoo Hwang, Noman Sahito, Mussawar Hussain Bukhari
Article
Green & Sustainable Science & Technology
Saima Kalwar, Noman Sahito, Irfan Ahmed Memon, Jinsoo Hwang, Muhammad Yousif Mangi, Zulfiqar Ali Lashari
Article
Green & Sustainable Science & Technology
Noman Sahito, Haoying Han, Thuy Van Thi Nguyen, Insin Kim, Jinsoo Hwang, Arif Jameel
Article
Multidisciplinary Sciences
Faiza Manzoor, Longbao Wei, Noman Sahito
Summary: Small and Medium Enterprises (SMEs) are vital for economic growth but face continuous financing challenges, especially in rural areas of developing countries. This study in Pakistan reveals that access to finance has a positive impact on both SME evolution and rural development, indicating the crucial intermediary role of finance in promoting SMEs and rural economies.
Article
Green & Sustainable Science & Technology
Irfan Ahmed Memon, Saima Kalwar, Noman Sahito, Mir Aftab Hussain Talpur, Imtiaz Ahmed Chandio, Madzlan Napiah, Hasan Tayyeb
Summary: The successful implementation of a park and ride service in Karachi's central business district has alleviated traffic congestion, with mode choice models indicating that over 70% of motorbike users are willing to adopt the service to avoid mental stress and protect the environment. Conducting a travel behavior survey is crucial to understanding traveler behavior and encouraging the shift towards sustainable public transportation options.
Article
Green & Sustainable Science & Technology
Irfan Ahmed Memon, Noman Sahito, Saima Kalwar, Jinsoo Hwang, Madzlan Napiah, Muhammad Zaly Shah
Summary: Putrajaya is experiencing a rise in private car ownership and usage, leading to imbalanced housing and employment attention as well as traffic congestion between the city center and suburban areas. By understanding user travel behaviors and developing mode choice models, significant factors influencing the adoption of sustainable transport options can be identified to promote green development and alleviate congestion issues.
Article
Green & Sustainable Science & Technology
Rabia Soomro, Irfan Ahmed Memon, Agha Faisal Habib Pathan, Waqas Ahmed Mahar, Noman Sahito, Zulfiqar Ali Lashari
Summary: Bus rapid transit (BRT) system is an effective alternative to alleviate traffic congestion and attract car drivers. This research aimed to develop a model to shift car travelers toward BRT system and investigated the factors influencing their decisions. The research findings recommended the implementation of parking fees at workplaces to attract single-occupant vehicle (SOV) users to BRT services.
Article
Cultural Studies
Thuy Van Thi Nguyen, Haoying Han, Noman Sahito, Tram Ngoc Lam
