4.7 Article

A new algorithm for positive influence maximization in signed networks

期刊

INFORMATION SCIENCES
卷 512, 期 -, 页码 1571-1591

出版社

ELSEVIER SCIENCE INC
DOI: 10.1016/j.ins.2019.10.061

关键词

Signed network; Positive influence maximization; Independent cascade model; Negative influence

资金

  1. Chinese National Natural Science Foundation [61379066, 61702441, 61070047, 61379064, 61472344, 61402395, 61602202]
  2. Natural Science Foundation of Jiangsu Province [BK20130452, BK2012672, BK2012128, BK20140492]
  3. Natural Science Foundation of Education Department of Jiangsu Province [12KJB520019, 13KJB520026, 09KJB20013]
  4. Six talent peaks project in Jiangsu Province [2011-DZXX-032]

向作者/读者索取更多资源

With the rapid development of online social networks, the problem of influence maximization (IM) has attracted much attention from researchers and has been applied in many areas such as marketing and finance. Since positive and negative relations may exist between individuals in social networks, the problem of influence maximization in signed networks has a wide range of applications. This paper presents an efficient algorithm for positive influence maximization in signed networks in the independent cascade model. First, we propose an independent path-based algorithm to compute the activation probabilities between the node pairs. Based on the activation probability, we define a propagation increment function to avoid simulating the influence spreading for selecting candidate seed nodes. We present an algorithm to select the seed nodes to obtain the largest positive influence spreading in the signed network. Empirical results in social networks show that our algorithm can have wider positive influence spreading than other methods. (C) 2019 Elsevier Inc. All rights reserved.

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