23andMe: a new two-sided data-banking market model

23andMe sets sights on UK/Canada, signs up Genentech

(2015) Asher Mullard   NATURE BIOTECHNOLOGY

Return of genetic testing results in the era of whole-genome sequencing

(2015) Bartha Maria Knoppers et al.   NATURE REVIEWS GENETICS

Technology: The $1,000 genome

(2014) Erika Check Hayden   NATURE

23andMe and the FDA

(2014)   NEW ENGLAND JOURNAL OF MEDICINE

Impact of direct-to-consumer genomic testing at long term follow-up

(2013) Cinnamon S Bloss et al.   JOURNAL OF MEDICAL GENETICS

Falling prices and unfair competition in consumer genomics

(2013) Ruslan Dorfman   NATURE BIOTECHNOLOGY

A Family Experience of Personal Genomics

(2012) Manuel Corpas   Journal of Genetic Counseling

Exome sequencing: Dual role as a discovery and diagnostic tool

(2011) Chee-Seng Ku et al.   ANNALS OF NEUROLOGY

A decade’s perspective on DNA sequencing technology

(2011) Elaine R. Mardis   NATURE

Principlism, medical individualism, and health promotion in resource-poor countries: can autonomy-based bioethics promote social justice and population health?

(2010) Jacquineau Azétsop et al.   Philosophy Ethics and Humanities in Medicine

Direct to Confusion: Lessons Learned from Marketing BRCA Testing

(2008) Ellen Matloff et al.   AMERICAN JOURNAL OF BIOETHICS

Next-generation DNA sequencing

(2008) Jay Shendure et al.   NATURE BIOTECHNOLOGY