Knowledge and Technology Transfer Influencing the Process of Innovation in Green Supply Chain Management: A Multicriteria Model Based on the DEMATEL Method

After performing a systematic review of the literature, it was noticeable that the discussion regarding Green Supply Chain Management (GSCM) along with Knowledge and Technology Transfer (KTT) and Innovation is scarce. To address this issue, the objective of this paper is to analyze the relationship between GSCM, KTT, and Innovation. To achieve this purpose, we developed a conceptual framework based on the literature review, which raised some hypotheses. In order to verify the hypotheses and validate the framework, we designed a multicriteria model called the KTT-GSCM Multicriteria Model, composed of two stages. The first stage describes factors that are relevant to GSCM, KTT, and Innovation, ascertaining which ones have influence over the others and which ones are influenced by the others, through the Decision-Making Trial and Evaluation Laboratory (DEMATEL) method. The second stage of the model analyzes the level of each perspective in each company and in the supply chain as a whole, thus verifying the hypotheses. This model was applied in 13 firms of a supply chain that has a rotomolding firm as a focal company. Through the development and application of the model, it was possible to verify the hypotheses raised and conclude that the perspectives of GSCM, KTT, and Innovation are, in fact, influenced by one another and that both Innovation and KTT promote greater development in GSCM.