Microbeads-a Case Study in How Public Outrage Fueled the Emergence of New Regulations

Several country-wide bans have recently been implemented for microbeads, which are a form of microplastics that are found in our oceans. The effect of the ban on reducing the overall quantity of microplastics in our oceans, however, may not be significant. This paper explores the scientific data related to microbeads to evaluate whether an underlying risk or combination of risks led to the ban, what impact public perception and activism had on this issue, and how this case study may be extrapolated to other emerging issues, such as per- and polyfluoroalkyl substances (PFAS). In some cases, the strategy for communicating with the public and managing the outrage can be equally as important as the regulatory and technical strategies.