Drivers of support: The case of species reintroductions with an ill-informed public

Successful rewilding of large carnivores depends on public acceptance, but the public frequently has little awareness about wildlife and specific reintroduction proposals. This article evaluated the determinants of public support for grizzly bear reintroduction in California to understand how value orientations, political ideology, and demographics predict attitudes when the public has little species-specific knowledge. We surveyed 980 Californians, showing that value orientations, awareness, and perceptions of costs and benefits shaped attitudes toward grizzly reintroduction, even when only one-quarter of the respondents knew that grizzly bears were extirpated from California. Almost two-thirds of respondents were supportive of reintroduction, rationalizing their support with assessments of societal and ecological costs and benefits. Lack of public awareness, perceptions of personal threats, and willingness to rationalize stated preferences provide cautionary notes to managers. Our results suggest that managers should offer early articulation of costs, benefits, and threats before reintroductions become politicized and opposition becomes entrenched.