Delayed effects of cooperative advertising in goodwill dynamics

标题

作者

关键词

Horizontal cooperative advertising, Goodwill, Differential game, Time delay

出版物

Volume 47, Issue 3, Pages 178-184

出版商

Elsevier BV

发表日期

2019-03-19

DOI

10.1016/j.orl.2019.03.001

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