Of Climate and Weather: Examining Canadian Farm and Livestock Organization Discourses from 2010 to 2015

Producer organizations representing Canada's farm and livestock sectors are powerful change agents and advocates for their industries, particularly during challenging times such as climate- or weather-related hardships. Such organizations have a complex role: engaging with policy-makers, as well as their memberships and the public, to pursue the interests of their specific communities. This paper includes an examination of how farm producer organizations communicate about climate and weather to these various audiences, and the specific needs and recommendations they advance. Of particular interest are commodities related to pasture-based grazing, which is underrepresented in the climate adaptation literature. A collection of 95 publicly available documents is analyzed, representing a snapshot of climate- and weather-related public and policy engagement of Canadian and Albertan farm and livestock producer organizations from 2010 to 2015. Qualitative coding by scale, commodity, and audience revealed three significant patterns within this exploratory study. First, while national umbrella organizations speak climate to government, Alberta-based livestock/forage organizations speak to their members with a focus on weather. Second, while the two national umbrella organizations examined are politically divergent, they appear to be united on the topic of climate change. Third, common ground was also found between climate and weather discourses around on-farm management, specifically rotational grazing. These three patterns reveal a disjointed dialogue within the Canadian farm and livestock sectors on topics of climate adaptation and mitigation, as well as opportunities for future cooperation, and the need for further research on farm organization beliefs and their capacity to create/manage climate knowledge.