The impact of parameters of store illumination on food shopper response

标题

作者

关键词

Consumer, Consumer behavior, Emotions, Accent lighting, Consumer neuroscience, Neuromarketing, Electroencephalograph

出版物

Volume 106, Issue -, Pages 101-109

出版商

Elsevier BV

发表日期

2016-04-13

DOI

10.1016/j.appet.2016.04.010

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