Technology adoption among farmers in Jilin Province, China: The case of aerial pesticide application

Purpose The purpose of this paper is to investigate factors influencing intent to adopt unmanned aerial vehicles for use in agricultural operations in Jilin Province, China. Design/methodology/approach This paper uses probit analysis to estimate the influence of factors on intent to adopt unmanned aerial vehicles for plant protection application operations in Jilin Province, China based on the Technology Acceptance Model. Findings UAV technology is acceptable to most participating farmers. Gender (male), agricultural income ratio, understanding of new technology, perceived ease-of-use and perceived usefulness have a positive relationship with farmers' willingness to adopt UAVs. Practical implications For application, crop monitoring and other farm operations, UAVs have clear advantages. There remain challenges associated with the development of applicable technology and facilitating adoption among farmers. Understanding factors affecting adoption will contribute to the latter, and brings forth the following recommendations: conduct research on the cost effectiveness of UAVs for agriculture; accelerate development of the information service system; and increase financial support. Originality/value This paper is among the first to consider adoption intent among Chinese farmers of use of UAVs for agricultural operations.