期刊
SOCIAL STUDIES OF SCIENCE
卷 40, 期 4, 页码 549-576出版社
SAGE PUBLICATIONS LTD
DOI: 10.1177/0306312710365587
关键词
ethnography; radio frequency identification; RFID; product launch; technology demonstration
The paper explores the role of demonstration in the contemporary practices of product 'launch' by high-tech corporations. The analysis is based on a lengthy ethnographic field study of one such corporation. In this examination of a particular launch as an organizational practice and discursive theme, I focus on participants' deliberations over the status of the 'demo' as a material feature of organizational relations within the corporation, and between it and various audiences. Critically examining earlier STS analyses of demonstrations, I argue that it is crucial to explore practices that accomplish demonstrations virtually - without the technical object being shown in actual operation. To substantiate the argument, I pay close attention to how my informants rendered the technology accountable to me, and, in turn, how I attempted to render it to STS audiences. I also reflect on the implications of the 'age of non-disclosure' for recent STS studies of innovation in corporate worlds.
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