4.4 Article Proceedings Paper

Recommendations on the Use of Bayesian Optimal Designs for Choice Experiments

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JOHN WILEY & SONS LTD
DOI: 10.1002/qre.953

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choice experiments; Bayesian optimal designs; prior Parameter distribution; utility-neutral optimal designs

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In this paper, we argue that some of the prior parameter distributions used ill the literature for the construction of Bayesian optimal designs for choice experiments are internal v inconsistent. lilt, provide practical advice oil how to properly specify the prior parameter distribution. Also, we present all example to illustrate that Bayesian optimal designs generally outperform utility-neutral optimal designs that are based oil linear design principles. Copyright (C) 2008 John Wiley & Sons, Ltd.

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