Selling with Money-Back Guarantees: The Impact on Prices, Quantities, and Retail Profitability

标题
Selling with Money-Back Guarantees: The Impact on Prices, Quantities, and Retail Profitability
作者
关键词
-
出版物
PRODUCTION AND OPERATIONS MANAGEMENT
Volume 22, Issue 4, Pages 777-791
出版商
Wiley
发表日期
2012-11-14
DOI
10.1111/j.1937-5956.2012.01394.x

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