The effects of eco-driving motivation, knowledge and reward intervention on fuel efficiency

Every year, bus companies consume millions of litres of fuel, and their fuel costs often exceed millions of US dollars. These companies have an obvious interest in reducing their fuel consumption. One way to encourage drivers to engage in eco-driving behaviours, as well as their related beliefs, is to use a monetary reward system. The aim of this study was to explore the incentive effects of such a reward system to encourage better driving behaviours among bus drivers. This study collected fuel-efficiency data before and after the implementation of a reward system. Furthermore, to study the effects that the system had on driver behaviours, this study adopted the theory of Motivation Opportunity Ability (MOA) to construct the regression model. The results for the average fuel consumption efficiency for the buses before and after the reward system was introduced showed an improvement of more than 10% and thus a reduction in carbon emissions. (C) 2014 Elsevier Ltd. All rights reserved.