期刊
PEDIATRIC CLINICS OF NORTH AMERICA
卷 59, 期 3, 页码 659-+出版社
W B SAUNDERS CO-ELSEVIER INC
DOI: 10.1016/j.pcl.2012.03.022
关键词
Marketing; Advertising; Childhood obesity; Policy; Digital media; Social media
类别
资金
- Robert Wood Johnson Foundation Healthy Eating Research initiative
- National Policy & Legal Analysis Network
Because of their avid use of new media and their increased spending power, children and teens have become primary targets of a new media and marketing ecosystem. The digital marketplace is undergoing rapid innovation as new technologies and software applications continue to reshape the media landscape and user behaviors. The advertising industry, in many instances led by food and beverage marketers, is purposefully exploiting the special relationship that youth have with new media, as online marketing campaigns create unprecedented intimacies between adolescents and the brands and products that now literally surround them.
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