Studying the Influence of Packaging Design on Consumer Perceptions (of Dairy Products) Using Categorizing and Perceptual Mapping

标题
Studying the Influence of Packaging Design on Consumer Perceptions (of Dairy Products) Using Categorizing and Perceptual Mapping
作者
关键词
-
出版物
PACKAGING TECHNOLOGY AND SCIENCE
Volume 26, Issue 4, Pages 215-228
出版商
Wiley
发表日期
2012-06-20
DOI
10.1002/pts.1977

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