The Advertising Mix for a Search Good - Peeref

标题

The Advertising Mix for a Search Good

作者

关键词

-

出版物

MANAGEMENT SCIENCE

Volume 59, Issue 1, Pages 69-83

出版商

Institute for Operations Research and the Management Sciences (INFORMS)

发表日期

2012-08-21

DOI

10.1287/mnsc.1120.1575

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