Mobile word-of-mouth – A grounded theory of mobile viral marketing

标题
Mobile word-of-mouth – A grounded theory of mobile viral marketing
作者
关键词
-
出版物
JOURNAL OF INFORMATION TECHNOLOGY
Volume 24, Issue 2, Pages 172-185
出版商
Springer Nature
发表日期
2009-05-28
DOI
10.1057/jit.2008.37

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