Factors influencing mobile services adoption: a brand‐equity perspective

The adoption of mobile healthcare by hospital's professionals: An integrative perspective

(2011) Ing-Long Wu et al.   DECISION SUPPORT SYSTEMS

Brand extension of online technology products: Evidence from search engine to virtual communities and online news

(2010) Peijian Song et al.   DECISION SUPPORT SYSTEMS

The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing

(2010) Heng Xu et al.   DECISION SUPPORT SYSTEMS

Consumers' responses to brand websites: an interdisciplinary review

(2010) Hilde A.M. Voorveld et al.   Internet Research

Understanding consumer acceptance of mobile payment services: An empirical analysis

(2009) Paul Gerhardt Schierz et al.   Electronic Commerce Research and Applications

Understanding factors affecting trust in and satisfaction with mobile banking in Korea: A modified DeLone and McLean’s model perspective

(2009) Kun Chang Lee et al.   INTERACTING WITH COMPUTERS

Online branding strategies of UK fashion retailers

(2009) Jennifer Rowley   Internet Research

Factors affecting purchase intention on mobile shopping web sites

(2009) Hsi‐Peng Lu et al.   Internet Research

Effect of Brand Associations on Consumer Reactions to Unknown On-Line Brands

(2008) Elena Delgado-Ballester et al.   INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE

Customer satisfaction factors of mobile commerce in Korea

(2008) Jeewon Choi et al.   Internet Research

Developing Consumer-Based Service Brand Equity via the Internet: The Role of Personalization and Trialability

(2008) Patrick Y. K. Chau et al.   JOURNAL OF ORGANIZATIONAL COMPUTING AND ELECTRONIC COMMERCE

A Model of the Determinants of Purchasing from Virtual Stores

(2008) Reza Barkhi et al.   JOURNAL OF ORGANIZATIONAL COMPUTING AND ELECTRONIC COMMERCE