4.6 Article

Repurchase intention in B2C e-commerce-A relationship quality perspective

期刊

INFORMATION & MANAGEMENT
卷 48, 期 6, 页码 192-200

出版社

ELSEVIER
DOI: 10.1016/j.im.2011.05.003

关键词

Repurchase intention; Online relationship quality; Business-to-customer e-commerce; Trust; Distrust; Satisfaction

资金

  1. City University of Hong Kong, China [CityU 7002521]
  2. National Nature Science Foundation of China [70773008]

向作者/读者索取更多资源

Information systems professionals must pay attention to online customer retention. Drawing on the relationship marketing literature, we formulated and tested a model to explain B2C user repurchase intention from the perspective of relationship quality. The model was empirically tested through a survey conducted in Northern Ireland. Results showed that online relationship quality and perceived website usability positively impacted customer repurchase intention. Moreover, online relationship quality was positively influenced by perceived vendor expertise in order fulfillment, perceived vendor reputation, and perceived website usability, whereas distrust in vendor behavior negatively influenced online relationship quality. Implications of these findings are discussed. (C) 2011 Elsevier B.V. All rights reserved.

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