Getting to the Top of Mind: How Reminders Increase Saving

Published 2016 View Full Article

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Title
Getting to the Top of Mind: How Reminders Increase Saving
Authors
Keywords
-
Journal
MANAGEMENT SCIENCE
Volume 62, Issue 12, Pages 3393-3411
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Online
2016-01-20
DOI
10.1287/mnsc.2015.2296

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